About Us

Our Vision and Mission

Our vision is for Vancouver to be known as the most exciting, attractive and welcoming city destination in North America, and a must-visit year-round destination.

Our mission is to attract more visitors, get them to stay longer, spend more and say wonderful things about our destination both during and after their visit.

❐ See our Members section if you are a business interested in working with Tourism Vancouver.

❐ Visit our Media section if you are a local, national or international journalist looking for story ideas, assistance or resources. We're here to help!

Our Leadership

Tourism Vancouver is a destination marketing organization and business association representing approximately 1,000 members in tourism and related industries/activities. Our purpose is to effectively market Metro Vancouver as a destination for leisure, meeting and event travelers. Our goals are to attract visitors to the region, encourage them to stay longer and ensure they return. This is done through the coordinated group action of members and staff working together.

Tourism Vancouver's team includes approximately 60 full-time, 20 part-time, seasonal and contract positions and 200+ volunteers, working under the following program areas.

Experience Vancouver (Visitor Services & Sales)

  • Experience Vancouver (Visitor Centre)
  • Tickets Tonight
  • Cultural Tourism


  • Marketing (Consumer, Trade and Meetings)
  • Digital Marketing
  • Communications & Media Relations
  • Marketing Research
  • Marketing Services

Destination Development

  • Destination Development
  • Membership Services
  • Corporate Sponsorships
  • Green Tourism

Meetings & Conventions

  • Market Development - Meeting & Convention Sales
  • Convention Services
  • Be a Host program

Leisure Travel & Digital Marketing

  • Leisure Travel Trade Sales and Service

Corporate Services

  • Finance
  • Information Technology
  • Human Resources

Board of Directors

In order to accurately reflect the activities of our members, Tourism Vancouver is led by our Board of Directors. Based on the mandate of the Board of Directors, the organization develops the strategies and plans to implement initiatives and achieve the desired results and targets. Strong leadership and guidance is provided by our 15 member Board of Directors, who represent each aspect of Greater Vancouver's tourism industry. These board members contribute their extensive knowledge and experience to our organization.

See our list of Board of Directors.