Our vision is for Vancouver to be known as the most exciting, attractive and welcoming city destination in North America, and a must-visit year-round destination.
Our mission is to attract more visitors, get them to stay longer, spend more and say wonderful things about our destination both during and after their visit.
Our corporate core values are:
We live, breathe and share Vancouver
Our passion for the destination motivates all we do. We champion tourism as a positive force for the city and are invested in the sustainability of our industry.
We are powered by people
We cultivate an open, respectful and professional environment where success and collaboration thrive. People are the source of our strength.
We are adventurous
We are empowered to take educated risks, pursue new ideas, and build big-picture strategies. We are driven by continuous growth and inspire industry leadership.
We play with purpose
We value work/life balance and embrace opportunities to recharge and rejuvenate. We believe play enhances creativity and take inspiration from our surroundings.
❐ See our Members section if you are a business interested in working with Tourism Vancouver.
❐ Visit our Media section if you are a local, national or international journalist looking for story ideas, assistance or resources. We're here to help!
Tourism Vancouver is a destination marketing organization and business association representing approximately 1,000 members in tourism and related industries/activities. Our purpose is to effectively market Metro Vancouver as a destination for leisure, meeting and event travelers. Our goals are to attract visitors to the region, encourage them to stay longer and ensure they return. This is done through the coordinated group action of members and staff working together.
Tourism Vancouver's team includes approximately 60 full-time, 20 part-time, seasonal and contract positions and 200+ volunteers, working under the following program areas.
Experience Vancouver (Visitor Services & Sales)
Experience Vancouver (Visitor Centre)
Marketing (Consumer, Trade and Meetings)
Communications & Media Relations
Meetings & Conventions
Market Development - Meeting & Convention Sales
Leisure Travel & Digital Marketing
Leisure Travel Trade Sales and Service
Board of Directors
In order to accurately reflect the activities of our members, Tourism Vancouver is led by our Board of Directors. Based on the mandate of the Board of Directors, the organization develops the strategies and plans to implement initiatives and achieve the desired results and targets. Strong leadership and guidance is provided by our 15 member Board of Directors, who represent each aspect of Greater Vancouver's tourism industry. These board members contribute their extensive knowledge and experience to our organization.