Convention Data Analysis
Trends Analysis Projections
The following reports are commissioned by Tourism Vancouver to provide information on the pace of convention bookings and to assist members in making strategic business decisions for the future. These reports will be updated on a monthly basis.
The TAP Report provides monthly and yearly details in the level of business that is being booked by Tourism Vancouver on behalf of Vancouver’s convention community relative to where it should be at the current point in time. The Peer Set Report compares the amount of business being booked relative to a peer set of other cities.
If you have any questions with regards to these reports, please feel free to contact one of the following:
- Dave Gazley, Vice President, Meeting & Convention Sales, firstname.lastname@example.org
- Nicole Havers, Marketing Specialist, Meetings & Conventions, email@example.com
Market Segment Analysis
Tourism Vancouver and Vancouver Hotel Destination Association (VHDA) Convention Marketing Update
April 8, 2015 Tourism Vancouver presentation; Citywide Convention review, Convention Development Fund, new business development, Professional Convention Management Association (PCMA) and looking ahead. Including Vancouver Convention Centre One Citywide per month and Be a Host program update. To download the PDF click here.
Destination Performance Report Out and TAP report Presentations
June 17, 2014 Hotel Association of Vancouver / Vancouver Hotel Destination Association Tourism Vancouver TAP Report presentation with Jeff Eastman of Trends Analysis and Projections
Average Historical Daily Occupancy Rates in Vancouver Hotels
Meyers Norris Penny calculated the average hotel occupancy rate for each day of the year in Vancouver throughout the 2006-2014 timeframe. With this data, Tourism Vancouver and its partners will better be able to pinpoint strategies related to building business. For example, the industry will be able to use historical trends to inform future convention bid opportunities.
For more information, click here.
Effects of Citywide Conventions on Vancouver Hotels
Meyers Norris Penny analyzed how citywide conventions affected both “large” and “small” hotels in Vancouver from 2008 - 2014. They defined large hotels to be hotels with a capacity exceeding 300 rooms, and small hotels to be hotels with a capacity of less than 300 rooms. The large hotels are typically the hotels which host conventions as they are able to facilitate a larger number of convention attendees, have a greater total meeting space, and a greater total number of guest rooms than the small hotels. Specifically, the goals of this project were:
- Measure the average change in hotel occupancy rates that occurred during a citywide convention at large hotels (>300 rooms)
- Measure the average change in hotel occupancy rates at small hotels (<300 rooms) during a citywide convention.
MNP determined that occupancy rates at both large and small hotels for days with a citywide convention were consistently higher in all months than on than days without a citywide convention.
Click on the links below to access the reports:
- Effects of Citywide Conventions 2014
- Effects of Citywide Conventions 2013
- Effects of Citywide Conventions 2012
- Effects of Citywide Conventions 2011
- Effects of Citywide Conventions 2010
- Effects of Citywide Conventions 2009
Attendance Change for Conventions Held in Vancouver
The purpose of this study was to examine the effect on attendance of relocating a convention to Vancouver. To understand the impact the following analysis was conducted:
- A sample of conventions was identified. Each of these conventions was held in Vancouver in 2014 but was held elsewhere in 2013.
- The percentage change in attendance between 2014 and 2013 was calculated for each convention in the sample. The conventions were then classified into groups according to the location and size of the previous convention and the overall change in attendance was calculated for each of the given categories.
- The average change in attendance was calculated for conventions held in Vancouver during the past five years (2010 through 2014). The results were reported by location of previous convention.
The following are the key findings of the study:
- Conventions held in Vancouver in 2014 reported, on average, a small decrease in attendance over the previous year (a 1.4% decrease).
- Conventions held in other parts of Canada in 2013 experienced a 5.4% increase in attendance in Vancouver in 2014, while conventions held in the US in 2013 reported a 10.8% decrease. Conventions held in other parts of the world in 2013 experienced a decrease of 22.7% in attendance in Vancouver in 2014.
- Very large conventions (2,000 or more delegates in 2013) reported a 9.1% decrease in attendance in 2014 and large conventions (1,000 to 1,999 delegates in 2013) reported a 1.1% increase. Small conventions (500 to 999 delegates in 2013) had a 1.1% decrease in attendance in 2014 while very small conventions (less than 500 delegates in 2013) observed an increase of 2.5% in 2014.
- Between 2010 and 2014, conventions that were held in Vancouver experienced an average increase in attendance over the previous year equal to 3.2%. Of these conventions, those that were held in a city within Canada the previous year saw an average increase in attendance equal to 8.6%, while conventions previously held in the US experienced an average decrease of 1.3%. Conventions held in Vancouver during this period and held outside Canada or the US the previous year saw an average increase in attendance of 3.5%.