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Be Vancouver ~ Becoming a Genuine Brand

We believe, as others have said, that as a destination, Vancouver is what the world should be. Our promise to visitors needs to deliver on the core attributes we already own, and on key attributes that we aspire to own. This commitment will lead us to our ultimate goal of becoming a one-of-a-kind destination and genuine brand.

Vancouver's Brand Promise

"The Vancouver experience will exceed visitors' expectations. We will deliver superior value in a spectacular destination that is safe, exciting and welcoming to everyone"

As a member of Tourism Vancouver, you bring the Vancouver brand to life for our guests. By offering exceptional customer service and by enhancing the experience of every traveler, you help build Vancouver's travel industry. Visitors who enjoy their time here tell their friends, their families, their travel agents. This positive word of mouth is the most effective form of advertising there is. That is why it is so important to live and breathe the Brand Promise. To Be Vancouver.

We've created the Be Vancouver brand toolkit to equip you with the tools and resources you need to help you be Vancouver.

This guide provides members with tools and tips to:

  • Be instrumental in reaching Vancouver's goals
  • Be more competitive through your company's messaging
  • Be an active participant in Tourism Vancouver's programs (including using the Vancouver brand mark in your own marketing)
  • Be a leader for your staff and fellow members

Vancouver is already a city among the greats. Tourism Vancouver's vision is for Vancouver to be: a premier global destination. And we believe that if we work together we can make that happen.

Download a PDF version of Tourism Vancouver's Be Vancouver brand toolkit

Tourism Vancouver Logos

As a member, you are entitled and encouraged to use the Member of Tourism Vancouver logo in any and all of your marketing material.

Whether it be on your company website or collateral such as brochures or programs, displaying your member of Tourism Vancouver logo is a simple way to show to consumers and other businesses that you are affiliated with Tourism Vancouver

Member of Tourism Vancouver logos are available in a variety of formats that are suitable for print and online usage.

Download logos

Official Vancouver Mark

Members are also encouraged to build on the strength of the Vancouver brand by incorporating the official Vancouver mark into your company's communications.

The stylized Vancouver mark captures the exuberance of the city. Visually dynamic, the mark is easily recognizable to visitors. Because it is such a widely recognized brand, it instills confidence in visitors and lets them know you, and your business, are committed to delivering on the Brand Promise.

Click to download

Four Seasonal Brand Logos

In the spirit of the industry Re-Think process and its findings, Tourism Vancouver has launched four new seasonal brands to help position Vancouver as a year-round destination, anchored by signature annual events occurring each month of the year.

A family of brand logos has been created to highlight each season consistently using a simple, clean wordmark which identifies the city, the experiential theme (in italics), and the timeline (ie: January - March).

Each seasonal theme is reinforced in its logo through the inclusion of an icon and one of four Vancouver brand colours, specifically assigned to that season. The icons, the colours, and the fonts all mimic Tourism Vancouver's destination brand style, but Tourism Vancouver, as an organization, is not specified, which keeps the logos user-friendly for members to incorporate into their own materials.

Please note that the logos are intended to be used in either their vertical (main) or horizontal (optional) versions and must be used in their entirety without deviation. Knocked-out/reversed and black versions may also be made available. There must be a minimum of 0.25" space around the logo at all times.

Download the Four Season Brand Logos