To showcase some of the many reasons for Australians to make the overseas trip to Vancouver, Tourism Vancouver has teamed up with Melbourne’s Rooftop Cinema. This February has been dedicated “Vancouver Movie Month”, showing some of the amazing diversity of films shot here, making Vancouver’s vibrant city and beautiful scenery their backdrop. Opening night saw members of the media and travel trade come together for Vancouver-inspired food and cocktails. Additionally, from December 2019 to March 2020 every film at Rooftop Cinema is preceded by a preview all about Vancouver and our film scene. Vancouver’s presence at Rooftop Cinema in Melbourne is a part of a much larger integrated program in Australia that involves multiple strategies including brand awareness, consumer shows, engaging with agents and inspiring local media.