In the lead-up to Valentine’s Day and the cinematic release of Fifty Shades Freed – the highly anticipated third installment in the popular Fifty Shades trilogy – Tourism Vancouver, with support from the Vancouver Film Commission and Universal Pictures, launched a “Fifty Shades of Romance in Vancouver” campaign and sweepstakes.
The three-day initiative (February 5 to 7) highlighted the city’s wealth of romantic tourism product – including 50-plus date-worthy suggestions posted to Inside Vancouver that featured many members – while raising awareness that all three films in the trilogy were shot almost exclusively in Vancouver. Readers were encouraged to enter a sweepstakes whose grand prize was a romantic trip for two to Vancouver, including flights, accommodation at The Fairmont Hotel Vancouver, and date-worthy experiences around the city (participating members included L’Abattoir, Vancouver TheatreSports League, Fans of Vancouver and Vancouver Food Tour).
We are pleased to share that “Fifty Shades of Romance in Vancouver” reached more than 845K people. The landing page saw nearly 20K unique views in the short time period of the campaign, and more than 16,500 people entered the sweepstakes. Finally, the campaign received positive media coverage, including an article in the Globe & Mail online. We are delighted with the results and already planning exciting film campaigns for the near future.
Also – check out Lonely Planet’s article showcasing the world’s most popular filming locations, including Vancouver. The University of British Columbia was ranked ninth out of 20 top global filming sites for hosting the films crews of such blockbusters as Fifty Shades of Grey, X-Men 2, Fantastic Four and others. That’s a wrap!