After a lengthy and extensive process, McCann has been chosen as the company that will now bring to life, visually and strategically, all the great research and destination brand architecture developed by MMGY Global this past year.
This next phase will include the development of visuals, market-ready creative and strategic recommendations for the introduction of the destination brand in our key markets. They will also develop plans for easy integration and communication of our destination brand through touchpoints in our industry, our community and throughout our organization.
We were impressed by McCann's enthusiasm, expertise with major brands and the fact that their company is truly global, with offices in all our key markets (as well as one here in Vancouver). We know they will help us articulate and maximize our brand now and for the next several years.