At Tourism Vancouver, our goal is for Vancouver to be among the most recommended city destinations in the world. This is the lens through which we conduct our daily activities as well as our long-term business plans.


We are a membership-based organization with 1000+ Members who are integral partners in delivering exceptional visitor experiences. The Member Relations department provides guidance, leadership and industry-focused resources to Member businesses.


The tourism industry has undergone many changes in recent years and we are continually looking for opportunities to add greater value for our Members. One of those opportunities is a comprehensive review of our membership structure to ensure we are meeting and exceeding the needs of our Members and stakeholders. It has been more than 10 years since such a review has been undertaken and we look forward to working with our Members throughout this process.


In addition to the review, we are developing a series of educational sessions that will provide Members with the tools and knowledge they need to strengthen and broaden their capabilities in offering remarkable visitor experiences.


As we transition to a more strategic, value-focused department, there are opportunities to re-structure the team. The Manager, Member Relations (Suzanne Raikes) has left Tourism Vancouver to pursue other opportunities. Suzanne made a valuable contribution to the organization and we are grateful for her efforts. The results of the review will also guide us in further allocation of staff resources and business needs.


In the meantime, Lucas Pavan, Leanne Novak, and Nicole Delgiglio continue to be of service to our Members. We will provide updates as we begin the membership review and other exciting initiatives on behalf of our Members.