Fans of hit Netflix show Riverdale will recognize familiar landmarks in Vancouver, New Westminster, Maple Ridge, Fort Langley and other B.C. communities – the show started filming in the province in 2015. Since its debut in January 2017, the CW show has delighted viewers from around the world, and it’s also provided an impressive boost to B.C.’s economy.
According to a report compiled by MNP LLP., combined spending in the province related to seasons one and two of Riverdale amounted to $60.4 million. The first season alone created 1,041 jobs, engaging 773 vendors from 31 communities across B.C. Combined, seasons one and two supported employment equivalent to the employment supported by 26 cruise ship sailings from the Port of Vancouver. These economic benefits continue as fans travel to Riverdale film sites, eager to experience the stunning scenery and identifiable landmarks they’ve seen on-screen.
Tourism Vancouver is currently executing a film tourism strategy that capitalizes on research emphasizing the impact of film tourism as a travel motivator. Tourism Vancouver has already completed a campaign with Vancouver Island North Film Tourism highlighting B.C. film sites seen in War for the Planet of the Apes, and is currently launching a holiday campaign that brings attention to holiday movies filmed in Vancouver and surrounding regions. Next up is a film tourism portal with content exclusively related to filming in Vancouver.
To read MNP’s Economic Impact Report on Riverdale, click here.