How can you use the Explorer Quotient to choose imagery and write copy? How do social values have an influence on travellers’ beliefs and preferences? Delve into these questions and more at Destination BC’s Explorer Quotient 101 presentation. Members who attended Tourism Vancouver and Destination BC’s interactive EQ workshop in April gained insight on using EQ intelligence to better understand their current and prospective customers – and you should, too!


Explorer Quotient (EQ) is an innovative market segmentation tool that comes from the science of psychographics. To view the presentation from the EQ 101 Workshop presented by Tourism Vancouver and Destination BC, click here.


Thank you to Destination BC’s Kailee Penner and Ryan Staley for their captivating presentation at the April 27 workshop, and to our members for their active participation at the event.