Destination BC has an opportunity for Tourism Businesses to get in on an ad buy which will be significantly discounted through their investment and media partnerships:

Discounted print ads and digital ads:


Discounted Ads:

DBC is leveraging our media buy to pass on discounted rates to BC Tourism partners for use in their Summer 2020 marketing plans. 


Partners can access these discounted for Summer 2020 marketing June – mid-August

Black Press:

1/8 page: 30%
1/4 page: 35%
1/3 page: 40%
1/2 page: 50%



50% off all ad sizes in all newspapers with a few exceptions below

25% off Kelowna Daily Courier/Kelowna Daily Extra/ Westside Weekly combo buy

36% off Vancouver is Awesome

62% Victoria Times Colonist

25% Victoria Times Colonist Extra


Vancouver Sun & Province:

50% off unless the partner has pre-negotiated rates in place with their local rep



  • Discounts are available in ANY Black Press & Glacier Media BC publication from June 10 to mid-August for Summer 2020 marketing. 
  • That includes any of the publications outside of the original 18 papers DBC was running our DPS


Digital Ads:

Black Press & Glacier discounts:

  • Glacier: Castanet - $2 CPM; Glacier Media - $5 CPM (Rate Card: Castanet - $4.50 CPM and minimum spend waived; Glacier Media: $20 CPM)
  • Black Press: $5 CPM (Rate Card: $15 CPM)



Partners can contact Black Press & Glacier Media directly. Post Media does not discount their digital (head office mandated) therefore they don’t have any deal to offer the partners. 

***For either the discounted ads or digital ads, please contact the media providers directly and mention that you are seeking the “discount related to Destination BC”.***