Nudging staff and guests to make more sustainable choices, Tourism Vancouver has partnered with the BCIT Sustainable Business Leadership Program to produce a report on behavioural intervention as an effective tool for change.

In the fall of 2015, Tourism Vancouver was approached by Mark Giltrow, head of the BCIT Sustainable Business Leadership Program, about partnering with the school to investigate opportunities that behavioural initiatives present in nudging staff and guests towards making sustainable choices.

A team of five students worked closely with Tourism Vancouver’s Tourism Energy Specialist and the VEC manager of Green Economy Initiatives to support the students to identify a research methodology that would engage Vancouver’s tourism businesses, highlight current best practices and offer insights on future practices. Many thanks to all the members who volunteered their time to participate in the surveys and interviews that were conducted by this research team.

Click HERE to download the report.

The full academic paper was submitted in May 2016 to all partners. In an effort to increase the reach and impact of the research, three of the students in the BCIT team embarked on a project to abridge the report into a compelling and digestible booklet that highlights key takeaway learnings. The intent is to showcase leadership from tourism businesses in Vancouver and share it widely with the whole business community.

As one student remarked, “This project connected me with a variety of business leaders in this city and helped me gain confidence in speaking about sustainability … I was inspired by the current work happening in Vancouver to create a more sustainable future through innovative ways to reduce resource consumption.”

BCIT Sustainable Business Leadership - Behaviour Change in Hospitality Report

When asked what excites them about the future of Vancouver, one of the students stated, “I am excited about the future of our city as businesses see the value of partnerships and collaboration. We are all part of this community and we have to work together to come up with solutions to combat climate change and create a healthy community for ourselves and future generations.” On the value of the partnership, the students were unequivocal in the perception that “Our connection with both the tourism energy specialist and the manager of green economy initiatives provided insights into what is currently happening in the sector, which informed the shape the project… and helped us understand how our project could further support the hospitality sector.”