Tourism Vancouver — along with the destination marketing organization’s 1,000+ member businesses — is joining communities, cities and regions around British Columbia and across Canada to recognize Tourism Week — May 27 to June 2, 2018.
Tourism is a $91.6 billion industry in Canada that directly supports 614,600 jobs from coast to coast to coast (Source: Tourism Industry Association of Canada). In Vancouver, Tourism contributed approximately $4.8 billion to the Metro Vancouver economy in 2017 and supported over 70,000 full time jobs. In addition, Tourism businesses enhance the great lifestyle we live as Vancouverites — helping to make financially viable our amazing festivals and events, parks, restaurants, museums, attractions, transportation infrastructure and more.
A 2018 survey conducted by Insights West for Tourism Vancouver found that 91% of Vancouver residents feel that the tourism industry has a positive impact on residents living in Metro Vancouver.
2017 was a record year for tourism in Metro Vancouver with overnight visitation of 10,345,867 million people, an increase of 3% over 2016 (Source: Tourism Vancouver). Yet, Canada’s tourism industry has more room to grow.
“The Vancouver tourism industry is extremely proud to be celebrating our fourth consecutive record year” said Ty Speer, Tourism Vancouver’s president and CEO. “However, if we want consistently great years like we had in 2017, we need the right policy environment. The reality is that ‘great years’ actually take many years of great work, planning and partnership between industry and government.”
Some of the challenges that are currently limiting the Vancouver tourism industry include the loss of hotel inventory in downtown Vancouver, labour shortages, visa processing / barrier to entry issues and insecure tourism marketing funding around the province.
Between May 27 and June 2, Tourism Vancouver encourages residents and tourism businesses to share stories about the power of tourism, because #BCTourismMatters.
The Power of Tourism in Metro Vancouver
- Tourism contributed approximately $4.8 billion to the Metro Vancouver economy in 2017 and supported over 70,000 full time jobs. Source: Tourism Vancouver
- 91% of Metro Vancouver residents feel that the Vancouver tourism industry has a positive impact on residents living in Metro Vancouver. Source: Insights West Residents’ Survey 2018
- More than half of BC’s tourism-related businesses are located in the Vancouver Coast and Mountains region. Source: Destination BC
- In 2016, British Columbia’s tourism industry employed 133,100 people, a 3.6% increase from 2015. This means that tourism provides a job for roughly 1 out of every 16 people employed in the province. Source: Destination BC
- In 2016, British Columbia’s tourism industry contributed more to GDP ($7.9B) than any other primary resource industry (mining: $4.1B, forestry & logging $2.0B, and agriculture & fish $1.5B), with the exception of the oil & gas extraction industry ($8.2B). Source: Destination BC
About Tourism Week
Tourism Week is a national, grassroots initiative that brings attention to the economic opportunity available to Canada, and British Columbia, through travel and tourism. Tourism Week aligns tourism organizations, businesses and other partners from across the country and around BC over a common vision: a tourism sector unencumbered by policies and recognized for its contribution to the Canadian economy.