At our AGM on June 19th, Tourism Vancouver was excited to share our new Vancouver Destination Brand with Members and Partners for the first time. 

The Vancouver Destination Brand is the culmination of more than a year of research, strategy and design, in partnership with two of the world’s top agencies, MMGY and McCann Canada.

The Vancouver Destination Brand is more than just a logo. It’s our destination’s competitive identity, values and voice. It’s what differentiates us from cities around the world. It’s Vancouver’s promise of a unique kind of travel experience.

Vancouver is a place that connects people and inspires them to live with passion. 

We invite you - our valued clients - to discover Vancouver’s Destination Brand and use it in your marketing. Thank you in advance for replacing Tourism Vancouver’s old wordmark with our new Vancouver Destination logo on your website. 

❐ Click here to download Tourism Vancouver’s Destination Brand Guidelines
❐ Click here to download the Vancouver Destination Brand Logos
❐ Click here to read the Vancouver Destination Brand Q&A
❐ Click here to view the new Meetings and Conventions Destination Guide

For more information about the Vancouver Destination Brand visit