On your marks, get set, go! Travel trade professionals from the UK, Germany, Australia and New Zealand will take Vancouver by storm this September, competing in the Vancouver Specialist Program’s Amazing Race-themed familiarization tour. The campaign, launched by Tourism Vancouver in partnership with Air Canada and the Vancouver Hotel Destination Association, invites international travel agents and sales staff to experience firsthand all that makes Vancouver spectacular.

Based on popular reality TV show The Amazing Race, the familiarization tour will feature participants splitting into groups and navigating their way around Vancouver, deciphering clues and completing challenges while taking in views of the glittering ocean and majestic mountains that ring the city. Throughout their journey, agents will discover award-winning restaurants, luxurious hotels, colourful markets, breathtaking outdoor adventure and jaw-dropping natural scenery. The tour includes return flights courtesy of Air Canada, four nights’ accommodation in Vancouver, and an additional two nights at one of three luxurious wilderness lodges in British Columbia*.

“Vancouver is a year-round playground whose constantly evolving activities and attractions never fail to excite, engage and impress,” said Ainsley Dixon, Tourism Vancouver’s sales & market development manager, Europe & South Pacific. “We are thrilled to invite travel trade professionals who have completed the Vancouver Specialist Program to explore for themselves this city they sell, and gain a better understanding of Vancouver’s diverse offerings through a spirited competition.”

The Vancouver Specialist Program provides travel trade sales and reservations staff with the tools to expand their knowledge of the destination, as well as increase sales to Vancouver. In order to be eligible to join the Amazing Race familiarization tour, participants must complete the Vancouver Specialist Online Training Program by June 24, using promo code VAN16. Existing Vancouver Specialists are also eligible to join this trip and will have received a communication directly regarding registration. Participants will be selected in July, when tour dates and final itinerary will be confirmed. 

*Itinerary is subject to change.