PR on a Shoestring for Tourism Businesses

  • November 29, 2019
  • Times: Friday, November 29th 2019 from 08:30 AM to 12:00 PM
  • Location: Waves Coffee House Conference Room
  • Address:
  • 900 Howe St #100
  • Vancouver, BC V6Z 2M4
  • Admission: $49
  • Phone: 604.506.0090

This jam-packed workshop will cover everything tourism business owners need to know to harness the power of the media. With constant change in today’s media landscape, it’s hard not to get lost. Yet, positive press is still valuable and can lead to greater brand awareness, increased authority and more bookings. This workshop will give you the tools you need to navigate the myriad of media channels out there and gain the interest of key press in your niche. We’ll explore DIY strategies you can employ right now to get great coverage for cheap or even free.

Learn how to integrate Public Relations into your marketing plan, how to pitch media and get them to write about your business, and how to calculate ROI on press.

We’ll Also Cover:

- Hosting media.

- Why storytelling is key.

- Creating a media page on your website.

- Working with DMO’s and industry partners.

- How to evaluate media requests when they’re asking for free stuff.

Bring a notepad and be prepared to leave with actionable ideas and media pitches for your tourism business. Coffee, tea and light snacks provided.

About the Presenter:

Darryl Leniuk has a background as an award-winning travel journalist and photographer. His publications have included The Globe & Mail, explore, Westworld, Canadian Geographic Travel, Men’s Journal, and Westjet Magazine among others. He currently works as a marketing and media consultant through his agency, Aventur Marketing.

Friday, November 29th 2019 from 08:30 AM to 12:00 PM

Waves Coffee House Conference Room (900 Howe St #100), Vancouver BC

For more information, please visit here

PR on a Shoestring for Tourism Businesses
900 Howe St #100