VANCOUVER, BC: Tourism Vancouver has been named one of Canada's top three Convention and Visitor Bureaus (CVBs) in Meetings + Incentive Travel magazine's 16th annual Market Report study.
Every year, Meetings + Incentive Travel conducts what is widely considered the most comprehensive survey of Canada's meetings and incentive travel industry. During the survey process, the publication polls its primary readership - comprised of executives and managers, meeting planners, travel agents and others - and aggregates data into categories including corporate, third-party and not-for-profit/association.
The 2011 survey featured a new, open-ended question in the Reader's Choice section asking which Canadian CVB exceeded readers' expectations and best catered to their group's needs in the past 12 months. Tourism Vancouver was named among the top three Canadian CVBs to have exceeded planners' expectations. The survey received 460 responses, a 43 percent increase over last year.
"We're thrilled that Canada's meetings and events community considers Tourism Vancouver among the country's best," said Richard Yore, director of Sales, Meetings and Conventions. "We constantly strive to exceed visitors' expectations and showcase our city as a leading conference destination. It's gratifying to know that our efforts are appreciated by our clients, partners and colleagues."
Meetings + Incentive Travel is committed to sharing the latest trends, challenges and achievements that affect the meetings and events industry. Owned and operated by Business Information Group, Meetings + Incentive Travel is the industry's largest nationally distributed publication, with a total circulation of 17,050.
Tourism Vancouver's focus is on building visitor demand through exceptional customer relationships with meeting planners, travel influencers, travel media and independent tourists.