Be Vancouver

We believe, as others have said, that as a destination, Vancouver is what the world should be. Our promise to visitors needs to deliver on the core attributes we already own, and on key attributes that we aspire to own. This commitment will lead us to our ultimate goal of becoming a one-of-a-kind destination and genuine brand.

Vancouver's Brand Promise

"The Vancouver experience will exceed visitors' expectations. We will deliver superior value in a spectacular destination that is safe, exciting and welcoming to everyone"

As a member of Tourism Vancouver, you bring the Vancouver brand to life for our guests. By offering exceptional customer service and by enhancing the experience of every traveler, you help build Vancouver's travel industry. Visitors who enjoy their time here tell their friends, their families, their travel agents. This positive word of mouth is the most effective form of advertising there is. That is why it is so important to live and breathe the Brand Promise. To Be Vancouver.

"Be Vancouver"

We've created the Be Vancouver brand toolkit to equip you with the tools and resources you need to help you be Vancouver.

This guide provides members with tools and tips to:

  • Be instrumental in reaching Vancouver's goals
  • Be more competitive through your company's messaging
  • Be an active participant in Tourism Vancouver's programs (including using the Vancouver brand mark in your own marketing)
  • Be a leader for your staff and fellow members

Vancouver is already a city among the greats. Tourism Vancouver's vision is for Vancouver to be: a premier global destination. And we believe that if we work together we can make that happen.

Download a PDF version of Tourism Vancouver's Be Vancouver brand toolkit