Tourism Vancouver's Sport Tourism Initiative
Tourism Vancouver recognizes the significance and value of sporting events, and is committed to enhancing Vancouver's image as a premier sports event destination through its Sport Tourism Initiative.
Due to the competitive climate of the growing sport tourism industry, Vancouver's Sport Tourism Task Force was created. It is an advisory group made up of Greater Vancouver's industry stakeholders that collectively contribute to the promotion and encouragement of sport hosting throughout the community.
Tourism Vancouver's Sport Tourism Initiative targets high-profile national and international sporting events that showcase Vancouver as a sport friendly, sport embracing, premier tourist destination.
- Identify sporting events that yield substantial incremental tourism business for the greater Vancouver area through length of stay and attendance - with the main measure being hotel room night generation.
- Identify sporting events that match greater Vancouver's sport facility inventory to ensure hosting capabilities and feasibility.
- Encourage both public and private sector support for sport event business in order to secure more bids.
- Assist with the assembly of local organizing committees to move forward with sport event bids.
- Establish Vancouver as a sport friendly city and preferred sports events destination.
Sport Tourism Task Force partners include:
- 2005 CFL Grey Cup Committee
- 2006 IIHF World Junior Hockey Championship Committee
- 2010 Legacies Now Society
- B.C. Place Stadium
- Canlan Ice Sports/Burnaby 8 Rinks
- City of Richmond
- City of Vancouver/Vancouver Parks Board
- Cypress Mountain
- Gray Line
- Grouse Mountain
- Orca Bay Sports & Entertainment/GM Place
- PacificSport Canadian Sport Centre - Greater Vancouver
- Pacific National Exhibition
- Province of British Columbia
- Sport BC
- Tourism British Columbia
- Vancouver Hotel Association
- Vancouver Hotel General Managers Association
- Volunteer Vancouver