Media - 2012

Articles
< Go Back

VANCOUVER NAMED THE WORLD’S MOST REPUTABLE CITY

VANCOUVER, BC: Vancouver has been named the world's most reputable city, according to an international poll conducted by the Reputation Institute.

Every year, the Copenhagen-based organization surveys more than 18,700 people in 15 countries on the reputations of 100 cities that are selected according to population, gross domestic product and volume of tourism. The findings are then analyzed and published in an annual report called the City RepTrak. This year, Vancouver beat out world cities like Vienna and Sydney to earn top spot on the prestigious list. The destination scored highest in reputation drivers that include effective administration; adequate infrastructure of transportation, communications and public institutes; adherence to progressive social, economic and environmental policies; and best overall destination in which to live and work.

"Through targeted stakeholder management, Vancouver has successfully built a strong brand and reputation," says Nicolas Georges Trad, executive partner of the Reputation Institute. "Vancouver's City RepTrak results demonstrate how a well-run city, coupled with targeted media conversations and communicating the right messages, positively impacts people's perceptions. Being selected as the world's most reputable city proves that Vancouver is much more than just a pretty place." 

"Being ranked number one is a fantastic nod to the people of Vancouver, who make this city such a vibrant, diverse and welcoming place," said Vancouver Mayor Gregor Robertson. "We're blessed with a beautiful city that our citizens are committed to taking good care of, and it's inspiring to see that the rest of the world believes in Vancouver just as strongly as we do." 

"We are extremely flattered to be part of such a distinguished group of cities," said Rick Antonson, president and CEO of Tourism Vancouver. "Tourism Vancouver is proud to be a brand steward for the destination and we will continue to invite the world to visit us and experience the diversity, social and environmental initiatives, and community spirit that has helped to build our reputation." 

The Reputation Institute is a leading global consulting firm that has conducted City RepTrak and Country RepTrak surveys for the last two years. Last year's City RepTrak named London the world's most reputable city, while Vancouver placed 14th. In this year's Country RepTrak, Canada topped the list as the world's most reputable country.

To view the Reputation Institute's press release, click here.