Media - 2011

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TOURISM VANCOUVER WELCOMES AMERICAN EXPRESS TO ITS SPONSOR FAMILY

Vancouver, BC (December 7, 2011): Tourism Vancouver has joined forces with American Express Canada to promote and increase international recognition of its annual culinary festival, Dine Out Vancouver. Through this relationship, Tourism Vancouver aims to expand the marketing reach of its current Dine Out campaign, access new target markets and facilitate festival growth through additional sponsorship dollars.

The American Express brand is already involved with restaurant programs worldwide, so American Express Canada’s sponsorship of Dine Out Vancouver is a natural fit. The largest promotion of its kind in Canada, Dine Out Vancouver celebrates the city’s culinary culture with restaurants offering special deals, dishes and events throughout the 17 days of the festival.

"American Express is thrilled to be part of Tourism Vancouver’s Dine Out Vancouver, particularly given our involvement with some of the world’s most successful restaurant programs," said Tracey Evans, vice president, Merchant Services Marketing Canada & Latin America for American Express Canada. "Working with Tourism Vancouver, we hope to spread the word that Vancouver is truly a global culinary destination."

In addition to the Dine Out Vancouver festival, American Express will also work with Tourism Vancouver on Cardmember-focused programs like American Express Selects, an online marketing initiative that helps businesses promote offers to American Express Cardmembers.

"We are extremely excited about this new relationship," said Walt Judas, Tourism Vancouver’s vice president of Marketing Communications and Member Services. "American Express is known for supporting cultural programs in communities worldwide, and their sponsorship of Dine Out Vancouver will help to bring even more attention to what is already one of our organization’s most unique and successful initiatives."
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About Tourism Vancouver
Tourism Vancouver’s focus is on building exceptional customer relationships with meeting planners, travel influencers, travel media and independent tourists. The organization’s brand essence is about "exceeding expectations". www.tourismvancouver.com

About American Express Canada
American Express in Canada operates as Amex Bank of Canada and Amex Canada Inc. Both are wholly owned subsidiaries of the New York based American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company. Amex Bank of Canada is the issuer of American Express charge and credit cards, with outstanding products like the American Express(r) Gold Rewards Card, and the American Express(r) AeroplanPlus(r) Gold Card. Amex Canada Inc. operates the Corporate Travel and Travellers Cheques divisions in Canada. American Express opened its first offices in Toronto and Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more information, visit www.Facebook.com/AmericanExpressCanada.

Media contact:

Sonu Purhar
Travel Media Relations Specialist, International & Trade
Phone: 604.631.2873
Email: spurhar@tourismvancouver.com