Media - 2011

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New locals-only promotion offers free tickets to Vancouver-area attractions from May 3 to 29

Vancouver, BC (April 15): In less than three weeks’ time, Tourism Vancouver and the region’s world-class visitor attractions will officially launch Be A Tourist In Your Own Town. During the much-anticipated promotion, which runs from May 3 to 29, locals will have the chance to be tourists in their own city by taking advantage of more than 30,000 free tickets to participating venues.

Every morning at 7:00 am throughout the 27 days of the event, a different area attraction will be announced as the “attraction of the day” on Tourism Vancouver’s website (, Twitter feed (@MyVancouver) and Facebook page ( B.C. residents can then surf over to and register to download a coupon for two free admission tickets, valid for the following day. There are a limited number of tickets available for each venue and tickets will be distributed on a first-come, first-served basis. Everyone who registers during the promotion will be automatically entered to win the grand prize package of four admission tickets to each of the participating attractions. That equals more than 100 attractions tickets and a value of over $1,700.

Be A Tourist In Your Own Town was launched by Tourism Vancouver and participating attractions in celebration of Vancouver 125.

Be A Tourist In Your Own Town is a great way to celebrate our city's 125th birthday,” said Vancouver Mayor Gregor Robertson. “It’s an opportunity to support local attractions in and around Vancouver, many of which are rooted in our city’s history and culture. These attractions are one of the reasons why we are known as a world-class tourist destination, and I encourage everyone to take part.” 

“B.C. residents have tremendous influence over what their visiting friends, family and business associates experience while in Vancouver,” commented James Terry, chair of Tourism Vancouver’s board of directors. “The aim of this promotion is to turn locals into ambassadors for the incredible visitor attractions we have in our own backyard.” 

Participating attractions include:           
• Beaty Biodiversity Museum
• Bill Reid Gallery of Northwest Coast Art
• Bloedel Floral Conservatory
• Britannia Mine Museum
• Burnaby Village Museum
• Capilano Suspension Bridge
• Dr. Sun Yat-Sen Classical Chinese Garden
• Fort Langley National Historic Site of Canada
• Greater Vancouver Zoo
• Gulf of Georgia Cannery National Historic Site
• Harbour Cruises & Events
• Hell's Gate Airtram
• H.R. MacMillan Space Centre
• Maplewood Farm
• Minter Gardens
• Roedde House Museum
• Science World at Telus World of Science
• Stanley Park Horse-Drawn Tours
•  Squamish Lil'wat Cultural Centre
• UBC Museum of Anthropology
• Vancouver Art Gallery
• Vancouver Lookout
• Vancouver Maritime Museum
• Vancouver Police Museum

Tourism Vancouver’s focus is on building exceptional customer relationships with meeting planners, travel influencers, travel media and independent tourists. The organization’s brand essence is about “exceeding expectations”.