Media - 2011

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A CITY ON THE MEND: THE TRUE SOUL OF VANCOUVER REVEALED

The remarkable effort of Vancouverites to show the world that the raucous actions of a select few by no means defines the city they love has garnered widespread attention, both locally and abroad.

Now, with the aid of a sophisticated online platform that aggregates comments, photos, and video content from the far reaches of the internet, online users can delve into the profound outpouring of affection for Vancouver that has dominated the social sphere in recent days.

The site, affectionately named ‘This Is Our Vancouver’, makes use of the latest digital technology to pull content into one space that would ordinarily require days of surfing to unearth. www.thisisourvancouver.com permits even novice users to access the overwhelming content generated by those who are passionate about Vancouver on a single, intuitive platform.

"In recent days we've seen an outpouring of emotion and love for Vancouver from our citizens, who spontaneously shared their thoughts on the temporary plywood storefronts downtown”, said Vancouver Mayor Gregor Robertson. “This opportunity will continue through This Is Our Vancouver.com, a new site that is supported by 100% donated services from our community. It provides one more way for everyone to express their love for our city as we collectively move forward and show the world what kind of city Vancouver truly is."

Developed by creative agency DDB Canada, in partnership with Tourism Vancouver, the online platform scours the web for compelling content from diverse sources such as Facebook, Twitter, Flickr and YouTube.

“Last Wednesday Vancouver was reeling from a blindside”, said Tourism Vancouver president and CEO Rick Antonson. “Today, Vancouver's integrity shines again. This is a testament to the commitment of this city's citizens to set things right if they have gone wrong. ‘This Is Our Vancouver.com’ is our way of helping the world know that Vancouver’s greatest asset is its people.”

In addition to creating a one-stop portal for existing Vancouver content, thisisourvancouver.com is a user-friendly platform that encourages all Canadians to contribute their take on what best defines the city. 

Says Greg Klassen, the Canadian Tourism Commission’s senior vice president, Marketing Strategy, “The mindless destruction we witnessed last week has been eclipsed by a collective effort of Canadians of all ages that is truly extraordinary. We applaud the citizens who mobilized so quickly to remind the world what Canada is really all about.”

The ease of making an online contribution paired with the inspiration that comes from browsing the diverse and heartfelt content of fellow Canadians puts this new platform in prime position to continue generating testimonials that will help restore the nation’s image.

Lance Saunders, executive vice president and managing director of DDB Canada’s Vancouver office, said, “As a creative agency, our world is about harnessing emotion. We mobilize people around sentiments that hold real meaning for them. Vancouver is our national headquarters; it’s a natural time for us to put our experience into practice for a vital cause. This is about celebrating Vancouver and restoring its image to where it deserves to be.”

Since the website has gone live, many local businesses and media outlets have volunteered their services to generate awareness about the new platform and encourage widespread participation.  Project partners The Vancouver Sun and The Province have generously contributed significant ad space to promote the site with a view to helping citizens reclaim their city and shape its future.